New sellers of new snake oil promise new solutions. New technologies replace old. The Semantic Web races to replace the Social Web as it races to replace the Web Offset Printing Press. The tool-sets are increasingly complex.

Nearly 1.5 billion Internet users make old questions give way to new.

  • What if we build a website and nobody comes?
  • Do we control our own narrative? Do we need to?
  • Who owns our brand? Is it us? Is it our customers?
  • What platform? What media? What content? At what cost?

Still... the principle remains:

A conversation anchors every successful marketing or communications initiative. Whatever tools we use, whatever wrapping we apply, whatever messages we develop comes from listening talking knowing who what where your customers are, what they think, who you are and what you're selling and what YOU want.